Why Page Load Speed (LCP) is Your Most Important Conversion Metric?
In today’s internet, seconds cost millions. Studies show that a 100ms delay can decrease conversion rates by 7%.
What is LCP?
Largest Contentful Paint (LCP) is one of the three main Core Web Vitals metrics by Google. It measures the time it takes to render the largest visible element on the screen (e.g., product image or main hero).
- Good: ≤ 2.5s
- Needs Improvement: 2.5s - 4.0s
- Poor: > 4.0s
Speed’s Impact on SEO
Google officially includes Page Experience as a ranking factor since 2021. A fast site doesn’t just load quickly for users, it also optimizes crawler budget for search engines.
Rule: If your site loads slowly, Google allocates less budget to indexing your new links.
💡 3 quick steps to improve LCP:
- Local Fonts — Instead of pulling from Google (done at sgtech).
- Image Optimization — AVIF/WebP formats and
loading="lazy". - Smarter JavaScript — Eliminate bloat on initial render.